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April 2nd, 2009

Videos Can Be Very Beneficial when Marketing Your Company

Nowadays, as various companies and directors are looking towards web video sites as an outstanding place to publish content to attract their audience, it’s essential to understand the key elements of using internet video advertising websites. Click here to find out about Vidify’s video production & marketing solutions.

Here are one or two crucial things you ought to know prior to you starting to publish corporate videos on online video portals.

Always attempt to use corporate videos that presents worthwhile info to your potential clients - Some business people misguidedly assume you can simply add any sort of advertisement on a video website, but nothing could be further from the truth. Each and every video should offer some value added info to the desired market, or otherwise start topic of debate.

Carry out some market research on the video portals previous to you adding your very first video - it is an excellent idea to spend some substantial amount of time putting your market’s important keywords into the search engine on the site, in an attempt to realise what related promotional videos are already on the market. Then write down the profile names of the most prominent users in your market. Maybe afterwards you can become involved in a joint venture or even have some kind of relationship with these users.

Understand that each video portal has a society built into it - You should value the other members and it’s recommended that you write positive comments about your rivals’ videos. For the most part you must be a member of the society, offering opinion, ideas etc. And only then must you regard yourself as being a marketer & start to distribute your very own 1 & items

Commit yourself to producing quite a lot of promotional videos - You should have a clear strategy for making and distributing numerous promotional videos. If not, your businesses page on the video websites will give the notion of being blank if it merely has one solitary video on view. Hence, allot time organising the creation of a number of short professional videos, instead of one very long video.

Internet video marketing is one of the most efficient & quickest means of advertising your firm right now.

Posted by admin as Marketing Stuff, Publishing Portal, Video Planet at 5:44 PM CDT

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February 27th, 2009

Short Format Professional Videos Can Be Great Beneficial to a Firm’s Profit Margin

You possibly know how advantageous uploading your organisations online video is. For a firm’s owner, Internet video clips are a worthy means that can easily capture your potential audiences’ attention and considerably raise the amount of traffic to your site. Short format promotional videos are exceedingly successful in maintaining the target customers’ short attention. What’s more, if codes are adopted & video sharing is endorsed, Internet videos can be a fantastic way to get one-way links & thereby positively affect your sites position on the search engines.

In reality, Web video clips have become a good source for business or self-advertising. The following are a number of tips to circulating your own short format video commercials.

Firstly, you can post your video commercials on your own company web site; but this would involve you to make your own video hosting arrangements. Ask your online hosting solutions company if video downloading or video streaming options are supported.

Video downloading is where your business viewers have to download your promotional video to their hard disk. They need to store the online video clip to their own personal computer before they can play it using their computer’s video player or a downloadable video player software. There are numerous video downloading service businesses that cost not much. There is also a progressive downloading mechanism where your web viewers can play the short format promotional videos while downloading them. Vidify is one of the best video production companies around that produce cost-effective short format online videos for local businesses.

While video streaming on the other hand totally does away with the need to download the promotional videos & lets instant playback so it presents the most use to your visitors. For sure, getting a video hosting contractor that supports video streaming can cost you a pretty penny.

And finally, the more trendy way to circulate Web videos is by posting your sites to video distribution sites which possess their own video hosting platform. These websites cost you nothing to become a member & will on occasions pay you to upload video material. They also have a wide market base and grasp; for instance, YouTube receives in the region of fourteen million Web users each & every month.

Posted by admin as Marketing Stuff, Publishing Portal, Video Planet at 10:29 PM CST

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January 25th, 2009

Market Your Firm’s Products with Professional Videos

Internet videos are an excellent tool to market your firm’s services. For certain there are lots of other sorts of marketing approaches around from article writing to blogging, from public relations to podcasting. Though, nothing says “cool, connection, and creativity” like an online video.

Each month more and more companies of different sizes are generating promotional videos about their products. They are not only just adding them on their company sites, but They’re posting them on their blogs. To gain universal twenty four seven publicity, company videos are being published to lots of video-sharing websites like that of You Tube and Kwego. And why not ? it?s free, easy-to-do, & can have an important difference, in a number of cases, on the traffic it brings to your companies site.

There are many more reasons why online videos are a successful way to advertise your company.

Commercial videos enjoy a large distribution: Videos by their own nature are straightforward to “package” which makes them perfect to slot into an assortment of different distribution channels. You can put them on your organisations site or blog, if you want you can save them onto your desktop and run them again & again at a selected event. You can upload them to lots of Web video-sharing social media sites. You can burn them onto DVDs and give them away or sell them. You can even send them by email.

Web videos are a superb way to communicate. As our experience with technology evolves, so do the techniques in which firms like to interact with others. Most people are visually oriented meaning that is how they best understand and cooperate with their world. This makes Web videos the ideal marketing strategy to speak with today’s consumers. Vidify provide corporate video production services and expertise for a range of online media engagements.

These are just one or two of the countless reasons why video commercials might be a fabulous way to promote your company. Learn more about this area to see how you may make use of your valuable time, funds, & energy to talk with your target clients in an innovative & exciting way.

Posted by admin as Marketing Stuff, Publishing Portal, Video Planet at 7:21 PM CST

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June 14th, 2008

Why I Look At Your Hands

After the publication of my first book, I started experiencing a new phenomenon in my life. In fact, it probably started before the publication, but became more frequent when I began my promotional tour.

People love to imagine themselves as writers. They want to write books. I’m excited by that. More and more people are approaching me for advice about writing. Books are in my top ten favorite things and I can’t get enough. I love to encourage and support writers. However, I don’t think that the people who approach me really believe they can do it.

While I am looking forward to what these people want to put in print, I have a nagging feeling that their stories will never be published. Why? Because no one has ever passed the hand test. Every time someone asks me about writing, self-publishing, organization, processes, or anything else, I look at their hands. For me, the sign of a writer is the constant presence of a pen and paper.

I have carried a little notebook and pen everywhere for as long as I can remember. Whether I use it to scratch out a grocery list, scripture references, or a “to do” list for work doesn’t matter. The notebook is always in use and constantly referred to when I am writing, which I do every day.

It is disheartening when a potential author approaches me, asks for advice, and then asks me to write it all down in my notebook! In fact, I have started to leave my notebook in my briefcase or purse when I am talking to people. To me, empty hands means that you are not expecting me to say anything important. When I see empty hands, I know that my notebook can stay put because the exchange is for entertainment purposes only.

I like the idea of mini-celebrity, but I like the idea of sharing even more. My nature is that of an educator/entrepreneur. I love to learn things and share them. I do this mostly through writing and speaking. The constant presence of my notebook reflects my deep belief that valuable information is everywhere and I don’t want to miss anything. I don’t like the idea of a notebook-free experience.

Another strong belief is that everyone has an interesting story. Asking questions about how to write them and publish them are important. It is especially important to ask those questions to people who are experienced, so please grab the opportunity whenever it arises. We are writers, we love to tell stories and break down processes! We are also very likely to do present the topic in articles or workshops. But, we have to draw the line at writing down dates and titles for you.

I am trained as a psychologist. You can trust the three Ivy League graduate degrees that inform these very basic conclusions. Every writer wants fans. We like to believe that someone is relating to us and that our message has been conveyed clearly enough for people to understand. We love to see your approach because it means that our skills are intact. So please, never hesitate to walk right up.

Your desire to relate is equally compelling and relating on a professional level is a widely accepted practice. “I write, too” is great way to make contact. After that, it is perfectly alright to change the subject or go further. If you just want social or professional contact, make it plain. Let’s exchange cards and go on with it. But, if you ask for advice it is a reflex for me to look at your hands and make a judgment call. Sorry, but its happened enough for me to have to make a choice about my response.

I want everyone to live as full a life as they can. I want to spare you the troubles that I have endured. I want to give you the real deal. But no one wants to waste their time. When your inner conflicts are resolved, your confidence is intact and you truly believe that you are approaching a person who has information that will take you one step closer to your dream, you will have your notebook ready.

Dr. Yvonne LaMar - EzineArticles Expert Author

Dr. Yvonne LaMar is the author of “God Provides The Sacrifice: Women Discuss Making Their Hardest Decisions” and “Drama Free Workplace.” She speaks and consults around the country. Find out more at http://www.DrLaMar.com, http://www.DramaFreeWorkplace.com, and http://www.IFBAweb.com

Posted by admin as Publishing Portal at 8:09 PM CDT

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May 22nd, 2008

How To Read When You’re Writing

Many writers say it: “I don’t read when I’m writing”. They think it will contaminate their voice, that whatever style they’re reading will somehow seep into their work and it really won’t be theirs. That’s only a problem if you’re writing a 21st-century urban romance and last night’s reading of Pride and Prejudice has you making your characters sound like they’re in an English drawing room and not a Miami nightclub!

In fact, if you’re not reading while you’re working on your book, you’re missing out on the many ways you can learn from authors past and present who have dealt with the very same issues you’re struggling with. I once heard that if a writer is stuck or has writer’s block, it’s because he or she hasn’t done their homework, and for a writer homework is reading. But how do you know what to read and how to make use of it? Here are 4 easy tips to getting the most out of your reading.

Identify the Strategies/Techniques You’re Using in Your Book

Take out your book’s outline (or notes or whatever pages you have written so far) and highlight the writer’s tools you are using. Now you may not see them as tools. For instance, your character is sitting in a car and she’s having a memory of a car accident that happened when she was little and you tell the story of the accident. That’s a flashback. Maybe you used internal dialogue, maybe you’re telling your novel in the 2nd person voice or your whole book is historical fiction so getting the setting right is crucial. Once you’ve identified your main tools, ask yourself, “What tool do I want help with the most?” Then…

Find Books in Which the Author Has Used a Similar Technique

Sometimes the right book will come to you automatically. Writing in the 2nd person voice? Then Jay Mcinerney’s Bright Lights, Big City comes to mind. It’s a great example of a strategy that’s very tricky to pull off. I would definitely want to read it if I wanted to be as effective as he was with his novel. Great examples of historical fiction include The Known World by Edward P. Jones and anything by Toni Morrison. When I was learning how to use flashbacks effectively in my novel I re-read Pat Conroy’s The Prince of Tides and The Mourner’s Bench by Susan Dodd. Ideally as a writer you are reading extensively and the books that come to mind for you will be ones you have already enjoyed and know well. If you need a few ideas you can try referring to a compilation such as Book Lust by Nancy Pearl where you can find books listed and discussed by their characteristics.

What’s the Best Way for You to Learn From What You’re Reading?

Ask yourself this question to help you develop a way to work with what you’re learning from the book you’re reading. It may be a matter of taking a few notes on the types of words the author uses or the kinds of details he or she uses to create an effective scene setter. Or it could be more complicated. When I was learning about flashbacks, I was trying to figure out how long you could keep the reader in the past without losing the tension in the present day storyline. So I took The Prince of Tides and did a rough outline of it, counting out how many chapters and how many pages Mr. Conroy devoted to his past and present day story lines. I also noted what the reader learned or what was revealed in each chapter so I could get a sense of how he paced the book. That’s just what made sense to me–to create a visual that could help me grasp the whole book. What would help you best understand what a writer has done? This is important because it will help you with the last tip…

No Beating Yourself Up!

Reading is NOT helpful if you spend your time marveling at how good an author is and how you “could never do that.” Focusing on reading critically and understanding the craft will keep you in the mindset of being a writer trying to learn from another writer. You’ll soon see that reading the book of a great author is kind of like examining a designer gown. If you look closely you’ll see the gown has seams just like any other dress–it’s just that the stitches are smaller and the workmanship impeccable so the seams aren’t as evident. As you read you too will see the workmanship behind the art and allow yourself the opportunity to improve your workmanship likewise. And while it’s still possible you “could never do that”, I can tell you for certain you will “never do that” if you don’t practice and keep writing!

© 2005 Sophfronia Scott

Author and Writing Coach Sophfronia Scott is “The Book Sistah” TM. Get her FREE REPORT, “The 5 Big Mistakes Most Writers Make When Trying to Get Published” and her FREE online writing and publishing tips at www.TheBookSistah.com The Book Sistah, 230 South Main St. Ste. 319, Newtown, CT 06470 203-426-2036, Info@TheBookSistah.com

Posted by admin as Publishing Portal at 5:47 PM CDT

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May 19th, 2008

Keyword-Density

It means that as how frequently a keyword is used in the text as a percentage of the total text. While writing content for a site or articles it is very important to check the keyword density. For example, while writing an article on auto, then, it is important to see that how often that keyword is repeated in your text. It is important because when the search engine hits your site, it will get content, then collect mega tag description and sort them in an order. After this search engine calculates the density of every Meta tag keyword in your text or content.

If your site is ranking well for specific keyword phrases at engines like Yahoo!, Teoma, MSN & for the allin sets of searches at Google (allinanchor:, allintitle:, allintext:, etc.) but not listed in the top 50-100 results at Google, the sandbox effect may be at work. However, it is important to keep in mind that this phenomenon is an ‘unknown’ algorithm piece at Google and standard optimization tactics, even by some of the best and most experienced SEOs have yet to consistently beat this effect.

What is keyword density ?

keyword density is an analysis of the number of times a particular word appears in relation to your web page content. It is reported as a percentage.

keyword advice

keyword traffic

aol keyword

Posted by admin as Publishing Portal at 3:40 PM CDT

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May 9th, 2008

Winclear :How Do I Delete My Dogpile Search History

We don’t want someone knowing every single thing we’ve done on our computer , right? To be able to ensure that we are protecting our own privacy it’s the best thing to erase the evidence that had been stored in our hard drive. Be afraid of the people who are waiting for their time to come and invade our own personal privacy. It’s not too late to make necessary precaution. Don’t allow your personal data be used against you! Be wise my friend. Keylogger software usually operates in the invisible mode and children don’t know their parents have an eye on them.

Scheduling and real-time scanning are the leather seats/steering wheel on this piece of software, to prevent new infestations from re-clogging your computer network again and again. Anti-spyware that is bundled or integrated will be the favored choice for an entrepreneur or SMB, you won’t have several licenses to deal with and the software will update the whole rather than parts. The way spyware/ malware is gaining in strength an updated anti-virus/anti-spyware/anti-spam module is better than wondering whether each piece is updated. Data loggers, key loggers are just a few programs which harvest info from your computer. Winclear is the only program created specially to auto remove such spywares. Once the user is logged in the Trojan opens a hidden Internet Explorer window in which it accesses the user’s account balance: e-gold. That is why every computer owner needs winclear.

Protect With Winclear :Search Rfamily History For Free
As employers and managers we need to track down the websites being accessed by our staff. In fact, we need to regularly monitor the e-mails and messages that our workers send to ensure that they are not spreading and selling our company trade secrets to competitors. Like parents, companies need to find a way to check the Internet and computer usage of their employees in the office. Winclear is the only software which is capable of removing keylogger programs. You can not just delete the most important file that you have so that no one could ever stole it. Winclear has been the industry leader in fighting keyloggers and cleaning internet history for the last 8 years.

Winclear:
So you can use such application for on-demand scans only; it doesn’t keep track of file operations and processes running in computer memory. That is the reason why you need Winclear installed onto your computer. Hence as parents we need to monitor the computer and Internet activities of our underage sons and daughters 24/7. Protect your computer security by using Winclear! Another big pitfall of using free software that you may become a victim of all kinds of scams which Internet has become full of. More about Winclear here: http://www.winclear.info.

Posted by admin as Publishing Portal, System Security, World Of Lawyers at 6:25 AM CDT

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April 24th, 2008

Dialogue Tags - A Study in Common Errors

Verb and Subject

Incorrect:

“I bet you two had a fine time,” said Ben.

When using tags, it’s unusual to have the verb before the subject. The general rule of thumb is to use this construction sparingly, as a rare change in pace or flow. In addition, many editors are asking this construction not appear at all in a manuscript.

Correct:

“I bet you two had a fine time,” Ben said.

The Comma and As

Incorrect:

“Do you kiss toads often? Or are you just a little weird?” Betty asked, wrinkling her nose in distaste.

“I often find the little green guys cute. You should try it sometime,” Bertha said as she giggled.

In both instances, the comma after asked, and the ‘as’ after said, indicate the dialogue tag isn’t necessary. Each is greatly improved by removing the tag and allowing the following sentence to stand on its own.

Correct:

“Do you kiss toads often? Or are you just a little weird?” Betty wrinkled her nose in distaste.

“I often find the little green guys cute. You should try it sometime.” Bertha giggled.

Unnecessary Tags

Incorrect:

Mary scoffed at the idea. “I don’t think you want me at your party,” she replied.

Since we are firmly in Mary’s head at the point of her dialogue, it can be assumed it is her reply. If you use a tag like this, ask yourself if it’s really necessary. Is it obvious this is her reply? Then you don’t need it. New writer’s struggle with the idea that every bit of dialogue needs to be accredited to a character, otherwise the reader will be confused. The idea is to write so well from one character’s perspective, that the reader will immediately tell who’s dialogue it is.

Correct:

Mary scoffed at the idea. “I don’t think you want me at your party.”

Over Explaining the Tag

Incorrect:

“I don’t care if you kiss all the frogs in the world, you aren’t bringing that toad to my party,” Shelly warned, her voice rising.

Ask yourself these questions when you find yourself hunting for words to explain the dialogue in the tag:

Is Shelly’s dialogue showing her warning?

Is it clear from what Shelly says that her voice is rising?

What am I trying to show Shelly feeling with this tag?

You won’t need to ask yourself these questions as you discover your own style more, but in the meantime, it’s a good idea to look through your tags to see if any of them could be replaced, or simply deleted. Her outrage could have been shown much better by this sentence:

Correct:

“I don’t care if you kiss all the frogs in the world, you aren’t bringing that toad to my party.” Shelly glared, hands on hips.

Conjunction Tags

Incorrect:

“You look lovely in that dress,” Biff said, “and I think you’re going to be the belle of the ball.”

Although this break is all right occasionally, it should be used with extreme caution. A better approach is to lend depth to the moment at the break.

Correct:

“You look lovely in that dress.” Biff leaned closer, his words a whisper against her flesh. “I think you’re going to be the belle of the ball.”

Showing Impact

Incorrect:

She wanted to scream, to run for help, but she remained frozen, like a trapped animal. “You killed him for money?”

“Exactly,” he said.

“How could you?” She asked as adrenalin rushed movement back into her limbs and she backed away.

Obviously this is an excerpt from a larger scene. By the time the reader finds this exchange, they’ll be familiar with all the players. To add impact to a statement, it’s sometimes best to leave a tag off entirely, especially with a two-character exchange.

Correct:

She wanted to scream, to run for help, but she remained frozen, like a trapped animal. “You killed him for money?”

“Exactly.”

“How could you?” Adrenalin flooded her limbs and she backed away.

Multiple Tags

Incorrect:

“You have to understand,” Sean said as he clenched her wrists tighter. His eyes darkened with a menacing plea as he stated, “He was evil, I had to do it.”

In this paragraph, we are firmly in Sean’s head by the action described in the middle, there is no need to explain he is still speaking.

Correct:

“You have to understand.” Sean clenched her wrists tighter. His eyes darkened with a menacing plea. “He was evil, I had to do it.”

As with any rules in writing, there are always exceptions. However, once you’ve changed any of the problematic tags in your work to these more active and exciting tags, you’ll find the pace of your work becomes faster and the work overall is much cleaner.

About The Author

Author of dozens of articles and award winning short stories, Jennifer Turner offers caring and concise critiques for aspiring authors without the high cost of big business editorial services at, ROTO-WRITER CRITIQUE SERVICE http://jturner.00books.com/index.html

jturner4@charter.net

Posted by admin as Publishing Portal at 4:09 PM CDT

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April 13th, 2008

What You May Not Learn In College… (Part Two)

If you become a writer for any publication, private business, public entity, non-profit organization and/or large corporation that employs more than one editor, you may find that your job description, expected contributions, desired writing style and similar “guidelines” for your position - are subject to change daily/weekly/unpredictably - according to each editor’s mood and/or personal preferences.


It takes time, but eventually you will learn how to satisfy everyone to the best of your ability. You can help yourself by recognizing which editor you seem to “connect” with from the beginning and then make it your business to go to him/her with questions and/or to send your articles directly to her for editing.


Although editors can sometimes seem to not care about anything but “getting the story,” you will probably find one or two, who like your style, see your potential, want to help you LEARN to improve your writing - instead of screaming at you for your inadequacies without supplying any advice to make you a better writer.


Be warned - Editors do not usually “play favorites” as bosses in other professions may do. If you try to become “the pet” not only will you hamper your professional relationship with your editor - you will also lose the respect of your colleagues - which you should truly want to earn - particularly when you are first starting out.


There are some very important things you need and can only get from your fellow reporters, who are “veterans” at the game - compared to you.


Their trained eye proofreading your story before you send it off to the big editor can catch errors that could send your boss into a fury.


The rolodex of phone numbers that they store in their head can help you contact good sources, public officials at home, informants, anonymous - but reliable tipsters…


Their words of wisdom will usually mean a lot. So LISTEN when they talk.


Try to develop a positive relationship with GOOD reporters by working your butt off, requesting their input(without bugging them to death), by treating them with RESPECT.


This means NOT



  1. stepping on their toes

  2. stealing their story ideas

  3. ratting them out for taking long lunches

  4. eavesdropping on their conversations

  5. and unless you are 150% positive you’re right NOT arguing with them over topics (like grammar, spelling, issues, quotes etc.)

Remember what they’re telling you comes from more experience writing, reporting, interviewing, dealing with people, understanding editors, deadlines, etc…



5 - If your writing job includes conducting interviews and writing articles/reports/profiles etc….. based upon your interview, you may be shocked by the reactions you get from your sources and/or their colleagues when they read your published work. Some people will be offended by comments the interviewee made and some interviewees will complain about the “accuracy” of your writing and/or accuse you of “misquoting” them.
This can happen to the best of us regardless of how well we compile the facts and/or how “correctly” we quote our sources.


Even if you tape record your interview (with the interviewee’s permission) and type their quotes in word for word from the tape, you may still be questioned about your published work at some point by somebody who’s unhappy, upset, and/or irate about how you wrote your story.


Many people do not realize how what they say sounds until they see it in print and/or read it aloud.


Defend yourself to the end when you know you’re right.


Admit it immediately when you realize you did make a mistake. Always offer to print a retraction and/or correction if your article was truly inaccurate in any way.


Your credibility is on the line. If people do not trust you, you will find it difficult, if not impossible, to become a successful writer.



6 - If you choose to become a professional freelance writer, you will at some point complete an assignment for an employer, who fails to fulfill his promise to pay you $X by a specific date.


Contracts are a MUST for freelancers.


READ all of the tiny print in every contract you’re offered BEFORE you ever sign anything. If there is any wording/legalese you do not understand, get clarification from the employer and/or request the advice of an attorney BEFORE you sign the contract.


It’s more likely to cost you less money to hire on a legal professional to review the contract and/or answer your questions than it will if you sign a bogus contract and/or have to pay a lawyer to represent you in your fight to get an employer to compensate you for your work.


7 - Writing is not a profession for the weak-hearted or people seeking fame and fortune.


Professionals in almost any field of writing (journalism, PR, advertising, marketing, creative writing etc…..) will probably find that criticism comes quicker and more frequently than praise or big fat paychecks.


I believe that you have to believe in yourself, your writing ability and your goals before anyone else will give you credit for what you do.


If you expect pep-talks from your bosses, support from your peers, and/or positive feedback from your readers, you will probably be disappointed rather than delighted by a day in the life of real writing professional.

© Danielle Hollister (2004) is the Publisher of the Free Ezine for Writers featuring news, reviews, and continuously updated links to the best resources for writers online like - freelancing & jobs, markets & publishers, literary agents, classes & contests, and more… Read it online at - http://www.bellaonline.com/articles/art157.asp

Posted by admin as Publishing Portal at 7:48 PM CDT

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April 8th, 2008

Public Domain - The Philosophy of Freedom

The philosophy behind the public domain is simple and very powerful. To elaborate we must first look at the traditional way in which Art and Intellectual property is governed. It is controlled by one thing, and that is money. People believe that to protect ones rights and to deter theft of their work, it (the work) must be protected by making it illegal to reproduce a work without authorization by the author. Any use other than use the author, “authorizes” will result in legal action against the person or corporation who infringes, by the person or corporation who originally created the work.

The law that makes it illegal to copy or reproduce a work is called fittingly “Copyright”.

The ideology behind copyright is sound, however, like other ideologies and theories it is inherently flawed. People will find ways to misuse the law for a profit. When someone creates something they are “entitled” to and have “rights” to the benefits of that creation whether it be an invention, or and “original work” of art.

Art can be a song, poem, story, or one of many forms of visual art. The rights that come with the creation of a work are, and should be, automatic and natural. No one besides the creator of the work should be allowed to profit from or use the work in any way without “authorization” from the works author.

However this idea flies in the face of the creation process, and poses a question. Why create the work in the first place? If no one, besides the original author has any rights to the work, and no one can publish the work without permission, why create it?

Culture.

Copyright law protects the author of the work and gives the creator the authority to sell the work for a profit without concern of theft of the work. The author can use the work as long as they own “all rights”. What I mean by this is that the author has the option of transferring “all rights” to whomever he or she chooses. The wonderful part about this area of law is that not only can the creator profit from the work itself, the rights to the work is fully transferable.

The author can transfer all rights or partial rights or set just about any limitations of usage they deem fit. This also poses another question.

How do you transfer rights and why?

Transferring rights to a work can get complicated and there are many ways to do it. The 3 most common are the temporary transfer, or what copyright law calls “licensing”. Here are the 3 I am referring to in order of commonality.

Commercial
Editorial
Educational

These 3 types of licensing are “almost” all encompassing. They cover just about any use you can think of. There are many different variations of these three licenses, and most likely unlimited variations, it would take too long to go through all of them if in fact there is a limit. The main purpose of this example is simplification. The next obvious question is.

“How long does copyright last?”

This depends on where you are in the world. Different countries have different laws governing copyright laws. The one common factor here is “rights”. The owner of the work is the one who created it, and these rights continue on even after the authors death. Copyright can last as long as 120 years from the date of creation if created by a corporation, and life plus 70 years if created by an individual. This is according to current US Copyright Law 2004.

Now, since we have given you a brief overview of US copyright law, we will explain why we think that both the Public Domain and Copyright Law are extremely important.

Copyright Law protects the original authors rights to sell their work. The Public Domain is very important in preserving culture and providing a valuable resource for all kinds of great works. It is a resource, and the language that governs this area is negative in its connotation. Typically when a work is described as being public domain, it is described as having “fallen into” the public domain. This implies a negative state, and the public domain should not be considered as a catch all for unwanted, outdated material, or worse, an archive for the dispensable.

It should however, be considered as a vast natural resource, rich in culture, and fine works of art. It’s our history, it tells us where we have been and what we have done. It reminds us who we are, and possibly even where we are going. The public domain should be viewed as a Goldmine, chock full of free cultural riches. It belongs to everyone. No person can own it.

Anyone, anywhere, at any time should have access to this great treasure. That is what the Public Domain is all about.

It is about FREEDOM…

Copyright 2005 Eric Wichman. All rights reserved.

Eric Wichman is founder of PD Times, a public domain resources site specializing in free resources for web content and references for webmasters, researchers, marketers, and businesses alike. Be sure to tell your friends about this great new resource for businesses using the public domain.

Posted by admin as Publishing Portal at 3:00 AM CDT

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