Whenever Javascript development is offered as a service by the agency you can be fairly sure that the
agency may well be top class. JavaScript or AJAX has already really become vastly more wide spread in recent
times, but there aren’t many developers do it well. There are Javascript frameworks available to assist
companies e.g. the prototype framework and things like Scriptalicious that are very good. On the whole
href="http://zoocha.com/what-we-do/development/">JS development still remains very difficult.
Some of the bleeding edge options that the top digital companies offer as a service is HTML5 web
development. HTML5 is currently under development as the next revision of HTML. Similar to its
predecessors, HTML 4 and also XHTML 1.1, HTML5 markup is a standard for presenting and structuring content
online. This game changing new standard has great
features like video playback and things like drag-and-drop that have until now, required 3rd party web browser
plug-ins such as things like Adobe Flash, MS ActiveX components, and things like Acrobat Reader.
Numerous Internet companies these days call themselves a full service digital agency. More often than not,
a full service agency is one that handles all aspects of the advertising work process, such as project
management, design, production, and also perhaps placement. More often than not, when an online agency is
called a full service agency then it generally suggests that the agency are also capable of handling other
aspects between marketing, this might be CRM, online business development, Internet and direct marketing.
Here are a lot ways for you to keep your advantage and keep on supreme in your industry. However, one way of doing it is throughbrochure printing .
Print brochures can help you keep the status quo. The substructure line is to complement your brochure marketing with vigilance and quick action and you will stay put unbeatable when it comes to having the control when marketing your business.
Here is how:
Do your marketing consistently and consistently. This means printing brochures constantly on a regular schedule. Since they say, out sight, out of mind. The fewer times that your target clients see you, the lesser are the chances of them remembering who you are and what you can do. The only way to beat this is to keep on marketing so you will convey your message to your target clients on a regular basis. The more you are visible in the market, the more chances of you keeping your position in the industry.
Vary your design and message come near. Although you want have to be seen and heard on a regular basis, it does not mean that you not interest your target clients with the same old design and in the way you convey your message. Variety is what makes life extra special. So it is in marketing. Positively, seeing and reading the same design over and over again would really be a good way for them to remember you.
Yet, it would also bore them to death that they would not even read your message anymore the next time they get hold of your brochures. The only way you can keep the anticipation and interest going is to produce fresh new marketing tools with updated designs and graphics.
PricewaterhouseCoopers and Canary Wharf/Songbird Estates have been fighting over a rental site at 25-30 Bank Street and may end up in court. The property leased to Lehman Brothers and the contract was to run till 2033. Songbird Estates was getting a total of £37m in rent every year. However, failure of Lehman Brothers two years back led to PricewaterhouseCoopers paying half the rent to their administrator. The rest of the building was sublet.
However, PricewaterhouseCoopers is no more ready to half the rent. It claims that it occupies only one third of the deskspace and thus is liable for rent for only one third. This leads to £2.6m of unpaid rent. Further, PricewaterhouseCoopers is shifting its office to Citigroup’s building. This has led to a huge dispute between PricewaterhouseCoopers and Songbird Estate. Though the parties are discussing the matter, it might not lead to any conclusion.
Songbird Estate is more anxious because Nomura, which was sub-leasing the building, has decided not to renew their lease this year. This will lead to the building having 50% vacancy after March. Rate of vacancy may increase in future.
However, CanaryWharf is doing its best to resolve the issue by contacting other companies. It is also a bit safe due to the insurance cover it has from AIG, which states that if a contract goes unfulfilled, AIG will pay £224m for four consecutive years. The option has not been used yet but Songbird Estate might need to use it this time.
Standing out at a Career Faire can make a difference in your job search. Job Faires are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a San Jose Area Job Faire in January, 10 companies as showing up, and a major job search company has 82 job fairs scheduled for this year across the States.
How do you rise above the crowd at a Career Fair? The rivalry can be sizeable, but you can help yourself leap out from the bunch with early homework. At AA-Careers, we have a simple step-by-step process to get ready. Plan to go? Here’s how to prepare:
First, research the organizations that are going and pick your objectives. Use the internet to research the organizations that are there before you go. Go to their web sites and see if they have their job openings listed. Pick a rational number to target, and get ready to spend an hour or more researching each one. It’s hard to do more than nine in a day, and five or six is a much more reasonable target. For each company, you want to know: key product lines, recent news, and executive names. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.
Second, if there are job postings on the web, read them to see what the hiring manager is looking for. Create a mapping of your achievements and skills to the requirements of the job. Make the nomenclature match. If the hiring organization calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring company.
Third, create a ‘thumbnail sales pitch’ for each potential organization/job combination. Write down a sixty second ‘thumbnail’ that you can repeat verbally depicting why you are a good prospect for that job. You’ll use this in your resume and when you meet the team from the company at the job booth.
Fourth, modify your resume for each job type. The objective on your resume should exactly match the position you’re aiming for. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the achievements and skills that most clearly match the job requirements. Especially at a Job Fair, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be quick to see that you’re a match based on your resume.
Fifth, dress and prepare as if you’re doing on-site interviews. Dress well and be properly groomed. Don’t over do-it (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.
Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each position - bring a couple of copies for each – and put each in a intelligibly marked folder. Keep them in a lightweight briefcase or folio.
Voice over production and talent casting is an essential part of any project that demands dubbing, editing or mixing. Whether you’re recording yourself or hiring professional vocal talent, pro equipment is the key to ensuring that production value remains good and budget remains right. Anyone in charge of a project in need of voice over production cannot afford to ignore quality in the process of finalizing the project. Even if your budget is smaller than average, you can still receive top of the line voice over production to fit your price range without having to resort to a cheap microphone and a laptop. Selecting to outsource to a professional production facility can easily be thought of as money well spent.
It is important to determine the defects in the vocal dubbing and eliminate them before releasing the final product. Making changes after the fact can be detrimental to the budget and draining on the morale of the vocal talent. It is best that you outsource your voice over work to a pros studio that have many years expertise and knowledge rather than take a chance performing the vocal dubbing work on your own. From radio spots to big budget movies, the quality of the voice over production can set the spirit for the overall essence of the project. Even if you feel as though your project may be minor in scale, outsourcing to a voice over production studio is still a attainable option for your wallet and your demands.
Ever wonder how someone gets a job performing voice overs for television and movies. A career in voiceover work typically start with decent voice over training. voice over training encompasses many different facets of voiceover work from vocal training to what to expect in the vocal booth when recording. Even little things such as what to drink before recording and how to breathe when saying your lines are all a part of voice over training. Voice over training studios, such as the EdgeStudio.com Voice Over Industry Center, is where people go to learn the art of voice over acting. A career in voice over talent can be lucrative as well as fulfilling.
Some voice over actors are quick to give advice to anyone concerned in taking on voiceover acting as a career. One rule of thumb is that a voice over talent obtain the proper pronunciations for common and seldom used words before the first take. Certain words can be pronounced different ways depending on the region of the country. You must be mindful of the intended pronunciation in advance. Assuming that you know the pronunciation is not advocated. This is something that should be up to the discretion of the client and reviewed briefly before the clock starts running on the studio meter. Ensuring that you annunciate intelligibly and correctly, and that you rewrite any words that give you inconvenience in the introductory read through are the first steps to a job well done in the production studio.
Using leaflet distribution services are some of the most redeeming means to gain that xfactor over your contenders. How? Direct Mailing is the answer. By employing a constant leaflet distribution promotion you can reach utmost
exposure via the letterbox. Its a very over looked advertising scheme which turns very well, that is ofcourse is using leaflet distribution services
If your merchandise is made to appeal to a worldwide market place and you want to focalize on a really specific field, door to door promotion is a great, inexpensive way of achieving your direct market.
But certain in the preparation of your leaflet distribution campaigns as this is essential if you are to make the most of your investment.
Leaflet distribution allows you to give specified answer from targeted groups of clients. It’s a particularly
useful instrument for small business organisations because it allows you to focus limited resources where they are most probably to bring forth result and measure the success of campaigns accurately by examining answers. Just remember that the outcomes of leaflet distributoin aren’t assured. A badly planned or aimed adverting campaign will be a waste of hard earned cash
There are a number of other methods in which leaflet distribution has been utilised in a semipolitical capacity. Some of these reasons are as follows. One of the most everyday purposes of leaflet distribution is to provide people with information to counter data that has been distributed by the opposition. The brochures can also be applied to endanger people with an assault. This is particularly probably in engagements in which armies can inform enemy parades that they will occupy if no action is made. The leaflets in war situations are often used to encourage the opposition to surrender and if how to go about surrendering without facilitating a retaliation.
If you have made up your mind that a leaflet distribution will be a right form of advertisement in order to bring in some much required possible patronage, then you need to set about the job of selecting the most flushed company to conduct the promotion for you.
On That Poin there are alot of factors to be looked at when doing this, these are key in obtaining the greatest effects from your campaign.
You need to consider where you are going to aim your leaflets and the coverage and incursion that you want to attain. If you are just thinking of a limited distribution in the localised area, it may be provident to select a small localised company who just handle the small-scale promotions in one region. They are quite likely to be cost effective, and have lower lead times. Accountability may be a problem if things do not go according to plan, so this demands to be considered against the amount of financial spending.
Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.
That’s not to say a news release shouldn’t be done about it. There are audiences besides the media - like employees, customers and trade allies - to whom news releases may be sent. But the media is interested in things that are different from the norm. So, generally, bad news gets more play. Let’s examine these six categories to help us better understand what the media wants.
MONEY TALKS - In an age where cash is king, financial matters concerning your company can be big news. Mergers, acquisitions, good or bad earnings reports, new technology that will save or make money, all are good copy. Coverage increases the more you mention amounts and values.
TAKE THE GLOVES OFF - This category has a couple of dimensions. First, is in the arena of controversy.
Whether it’s DOS against LINUX, Cable TV against DISH, or Dial-Up against Broadband, the media loves an argument about which standard is better. If an argument is good, an all out war is better. Ford vs. GM, or Apple vs. IBM - those are the kinds of battles that get an editor’s attention. Don’t be afraid to take sides.
GIVE ME A HUG - Editors even like a good love story. It could be a strategic alliance or an outright merger between two companies. No matter, the media are interested, particularly if there are questions about the cooperative effort’s chance of success.
LEADING EDGE - The rarified air where technological history is made intrigues the media. Show them tangible evidence of how the technology will improve things in the here and now, and they’ll cover the story.
CARRY A BIG STICK - If your name is not GM, Microsoft, or IBM, don’t worry. You can take advantage of a big brand name. Leverage a new agreement, alliance or partnership between you and one of the big boys for your benefit.
CHANGES - Established companies with proprietary methods like the status quo. Shake it up a little with a new system that changes the paradigm and you have the beginnings of a story.
The best stories will include something from each category, and then they will have major media staying power. Rarely does a release get covered if it centers on only one category.
For the business media, focus your efforts on MONEY TALKS and TAKE THE GLOVES OFF categories. Getting trade media coverage typically is a little easier. Although the first two categories will ensure coverage, LEADING EDGE, CARRY A BIG STICK AND CHANGES are good enough for some ink.
Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Bray Law Firm, Levolor, New World Mortgage, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.
A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company’s first press release. The question she posted to the group was important, but also a common one echoed by so many small-business owners charged with handling media coverage in-house for the first time: “Now that I’ve distributed my press release, what do I do next?
The answer to that question is a simple one: You follow up with the media. Following up with reporters by phone or e-mail — where appropriate, can be more important than sending the release itself. Why? Because maybe the reporter didn’t receive the fax sent, hasn’t read his e-mail yet, or the headline for the release sent via wire services just didn’t engage him enough to want to read the release in the first place. Or maybe the release wasn’t sent to any one reporter in particular, which is always a no-no.
Fear is the number one reason why most people avoid making contact with the media. In fact, most small-business owners worry that they won’t know what to say to the reporter once they call, or that they will catch the reporter at an inopportune time and anger him or her. However if you’ve taken the time to target the right reporter, study their news beat and the types of stories they prefer, and adhere to their deadlines, you should have nothing to fear in picking up the phone and calling a reporter.
There are basically two approaches one can take to follow up. First if you are confident in telling your company’s story, you can just call up the appropriate reporter and tell him or her about your news and ask permission to send over the release. If there is interest from the reporter then send the release over immediately. The second way is to send the release to the correct reporter and then follow up with a phone call or e-mail — base your follow up method on what the reporter prefers.
One word of caution: Always remember that reporters are very busy people so try to give them two days before following up. It takes them a while to get through all of the messages that they receive. However, if you have a breaking story to report and you want to alert the reporter in advance, or you have an event taking place — any particularly time-sensitive news, then give the reporter a call the next day after the release has been sent.
So you have the reporter on the phone - what exactly should you say to him or her? It’s easiest to start with the one sentence you should never utter: “I’m following up to make sure you received my news release.” Consider this the second commandment just right under “Thou shall not forget to ask a reporter if he or she is on deadline before pitching a story.” It’s also always a good idea to do a little preparation prior to making your phone call.
Here are some tips:
Do make sure that the press release sent is available in two forms - fax and e-mail. The reporter may not have received your release, and if he or she has an interest, they will want you to resend it. The faster you can resend it the better the chance of coverage, so have the fax version ready in the fax machine and the e-mail version ready to go once you hit the “send” button.
Do prepare two alternative story ideas in case the reporter rejects the one offered in your release.
Do purposely leave out a couple nuggets of information so that you can offer them up to the reporter during follow up.
Do take time to listen to what the reporter says during your conversation. Your follow up call should not be a monologue but rather a dialogue. If you listen closely, the reporter will indicate interest and what your next directives should be. For example, you’ll discover whether or not you need to conduct a second follow up.
Do make note as to whether your release has been forwarded to another reporter. If this turns out to be the case, then prepare to contact the new reporter with your story idea, but follow these steps again.
Do accept “No” gracefully. When a reporter says “no” to your story, accept the fact that he or she has a good reason — at least at that particular point in time. Therefore, you should never try to push a reporter into running your story because you will run the risk of alienating that reporter forever. He or she will remember you and each time you try to pitch a new story, you will be punished. Simply say “thanks,” tweak your release and try again later. The timing or story angle may be wrong. Again, if you are listening closely, sometimes the reporter will tell you why the story will not be covered. Perhaps he or she wrote a story on a similar topic recently.
Last, it never hurts to prepare a little script to help you concentrate on the specific points you’d like to make to the reporter. Practice what you are going to say so that it feels natural during delivery. Below is an example of what you can say once you have the reporter on the line:
Hi, John. I’m Carolyn Moncel from MotionTemps, LLC. Are you currently on deadline and is this a good time to talk? Great! I know that you like covering stories about running offices more efficiently and my company specializes in helping other businesses get their offices organized.
To kick off a new service that we’re offering to our clients, we’re sponsoring a contest called “Chicago’s Most Disorganized Office,” and the release that I sent to you has all of the details.
Oh, you didn’t receive it? Shall I resend it and to which fax number? Oh, you’d like it by e-mail instead? Can I please verify your e-mail address? You can expect to receive the release in five minutes.
In case you’re interested in covering the story, I thought I’d provide you with some additional numbers and sources, which might help to flush out your story. Would like me to fax that to you now also? Thanks for the consideration. Can I follow up with you again? If you have further questions, just give me a call at 877-815-0167 or e-mail me at carolyn@motiontemps.com.
Now, what happens if you get the reporter’s voice mail? Actually you can use the voice mail to your advantage because it allows you another opportunity to leave your contact information, pitch your idea and offer up alternative ideas without interruption. You can use the same script as above with a few modifications.
The bottom line here is this: the media will never know about your company unless you tell them. You can’t wait for the reporter to call you because it will almost never happen. That type of response is reserved for hard news stories and extremely rare circumstances — miraculous rescues, scandals, extraordinary acts of kindness — and most business stories just don’t fall into any of those categories. As the business owner the onus is on you to tell your company’s story to the reporter, and you do it by following up.
About The Author
Carolyn Davenport-Moncel is president and founder of Mondave Communications, a global marketing and communications firm based in Chicago and Paris, and a subsidiary of MotionTemps, LLC. Contact her at carolyn@motiontemps.com or by phone in the United States at 877.815.0167 or 011.331.4997.9059 in France.
What do you do with junk mail? Are you like me? I toss this stuff without opening it - unless I see some benefit. Publication editors do the same. They toss news releases that don’t demonstrate a benefit to their audience.
What’s the difference between a release that gets used and one that hits the editor’s circular file? Here are seven easy tips for writing releases that get picked up rather than thrown out.
1. Make sure it’s newsworthy. What’s newsworthy, you ask. To be newsworthy your topic needs to be timely, of interest to the publication’s audience, benefit-oriented, and substantive (that is, not self-serving, hype or fluff.)
2. Write a powerful headline. The headline is what will pull in the editor or leave her/him cold. Keep it short and descriptive, but make it interesting.
3. Use journalist style. Editors are looking for the facts, not fluff. Be sure to include the essentials: Who, What, When, Where, Why and How.
4. Keep it brief. Editors are pressed for time and inundated with releases. Keep yours to one page, 300-800 words. The headline and first two paragraphs are the most important parts of your release.
5. Avoid jargon. Even if you’re sending a release on a technical topic to a technical journal, resist the temptation to use acronyms. Spell it out! Use common language. It will make your releases more readable and accessible.
6. Proof it. The accuracy of your release - including spelling and grammar - reflects on your company. If you aren’t good at proofreading your own stuff, enlist someone else to do it.
7. Include a photo. Okay. This isn’t a writing tip, but it’s good advice anyway. Publications are looking for good quality visuals, so including a photo, illustration, chart or graph (with a caption, please) increases your chance of getting picked up.
Follow these tips to improve your news release writing. But remember that the keys to a successful news release program are a good list of publications and a regular mailing schedule of newsworthy items. Persistence WILL pay off.
Claire Cunningham, president of Clairvoyant Communications, Inc., has 25 years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly e-newsletter, Communiqué, at http://www.clairvoyantcommunications.com
Claire can be reached at 763-479-3499 (claire@claircomm.com)
