Standing out at a Career Faire can make a difference in your job search. Job Faires are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a San Jose Area Job Faire in January, 10 companies as showing up, and a major job search company has 82 job fairs scheduled for this year across the States.

How do you rise above the crowd at a Career Fair? The rivalry can be sizeable, but you can help yourself leap out from the bunch with early homework. At AA-Careers, we have a simple step-by-step process to get ready. Plan to go? Here’s how to prepare:

First, research the organizations that are going and pick your objectives. Use the internet to research the organizations that are there before you go. Go to their web sites and see if they have their job openings listed. Pick a rational number to target, and get ready to spend an hour or more researching each one. It’s hard to do more than nine in a day, and five or six is a much more reasonable target. For each company, you want to know: key product lines, recent news, and executive names. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.

Second, if there are job postings on the web, read them to see what the hiring manager is looking for. Create a mapping of your achievements and skills to the requirements of the job. Make the nomenclature match. If the hiring organization calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring company.

Third, create a ‘thumbnail sales pitch’ for each potential organization/job combination. Write down a sixty second ‘thumbnail’ that you can repeat verbally depicting why you are a good prospect for that job. You’ll use this in your resume and when you meet the team from the company at the job booth.

Fourth, modify your resume for each job type. The objective on your resume should exactly match the position you’re aiming for. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the achievements and skills that most clearly match the job requirements. Especially at a Job Fair, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be quick to see that you’re a match based on your resume.

Fifth, dress and prepare as if you’re doing on-site interviews. Dress well and be properly groomed. Don’t over do-it (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.

Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each position - bring a couple of copies for each – and put each in a intelligibly marked folder. Keep them in a lightweight briefcase or folio.

Remember to smile, and good hunting!

Posted by admin as Commerce Opps, Marketing Stuff, Promotion at 12:09 PM CST

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Voice Over Production

Voice over production and talent casting is an essential part of any project that demands dubbing, editing or mixing. Whether you’re recording yourself or hiring professional vocal talent, pro equipment is the key to ensuring that production value remains good and budget remains right. Anyone in charge of a project in need of voice over production cannot afford to ignore quality in the process of finalizing the project. Even if your budget is smaller than average, you can still receive top of the line voice over production to fit your price range without having to resort to a cheap microphone and a laptop. Selecting to outsource to a professional production facility can easily be thought of as money well spent.

It is important to determine the defects in the vocal dubbing and eliminate them before releasing the final product. Making changes after the fact can be detrimental to the budget and draining on the morale of the vocal talent. It is best that you outsource your voice over work to a pros studio that have many years expertise and knowledge rather than take a chance performing the vocal dubbing work on your own. From radio spots to big budget movies, the quality of the voice over production can set the spirit for the overall essence of the project. Even if you feel as though your project may be minor in scale, outsourcing to a voice over production studio is still a attainable option for your wallet and your demands.

Posted by admin as Life Of Media, Marketing Stuff, Promotion at 12:50 PM CST

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Voice Over Training

Ever wonder how someone gets a job performing voice overs for television and movies. A career in voiceover work typically start with decent voice over training. voice over training encompasses many different facets of voiceover work from vocal training to what to expect in the vocal booth when recording. Even little things such as what to drink before recording and how to breathe when saying your lines are all a part of voice over training. Voice over training studios, such as the EdgeStudio.com Voice Over Industry Center, is where people go to learn the art of voice over acting. A career in voice over talent can be lucrative as well as fulfilling.

Some voice over actors are quick to give advice to anyone concerned in taking on voiceover acting as a career. One rule of thumb is that a voice over talent obtain the proper pronunciations for common and seldom used words before the first take. Certain words can be pronounced different ways depending on the region of the country. You must be mindful of the intended pronunciation in advance. Assuming that you know the pronunciation is not advocated. This is something that should be up to the discretion of the client and reviewed briefly before the clock starts running on the studio meter. Ensuring that you annunciate intelligibly and correctly, and that you rewrite any words that give you inconvenience in the introductory read through are the first steps to a job well done in the production studio.

Posted by admin as Life Of Media, Marketing Stuff, Promotion at 1:14 PM CST

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Using leaflet distribution services are some of the most redeeming means to gain that xfactor over your contenders. How? Direct Mailing is the answer. By employing a constant leaflet distribution promotion you can reach utmost
exposure via the letterbox. Its a very over looked advertising scheme which turns very well, that is ofcourse is using leaflet distribution services

If your merchandise is made to appeal to a worldwide market place and you want to focalize on a really specific field, door to door promotion is a great, inexpensive way of achieving your direct market.

But certain in the preparation of your leaflet distribution campaigns as this is essential if you are to make the most of your investment.

Leaflet distribution allows you to give specified answer from targeted groups of clients. It’s a particularly
useful instrument for small business organisations because it allows you to focus limited resources where they are most probably to bring forth result and measure the success of campaigns accurately by examining answers. Just remember that the outcomes of leaflet distributoin aren’t assured. A badly planned or aimed adverting campaign will be a waste of hard earned cash

There are a number of other methods in which leaflet distribution has been utilised in a semipolitical capacity. Some of these reasons are as follows. One of the most everyday purposes of leaflet distribution is to provide people with information to counter data that has been distributed by the opposition. The brochures can also be applied to endanger people with an assault. This is particularly probably in engagements in which armies can inform enemy parades that they will occupy if no action is made. The leaflets in war situations are often used to encourage the opposition to surrender and if how to go about surrendering without facilitating a retaliation.

If you have made up your mind that a leaflet distribution will be a right form of advertisement in order to bring in some much required possible patronage, then you need to set about the job of selecting the most flushed company to conduct the promotion for you.

On That Poin there are alot of factors to be looked at when doing this, these are key in obtaining the greatest effects from your campaign.

You need to consider where you are going to aim your leaflets and the coverage and incursion that you want to attain. If you are just thinking of a limited distribution in the localised area, it may be provident to select a small localised company who just handle the small-scale promotions in one region. They are quite likely to be cost effective, and have lower lead times. Accountability may be a problem if things do not go according to plan, so this demands to be considered against the amount of financial spending.

Posted by admin as Promotion at 1:03 AM CST

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Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.

That’s not to say a news release shouldn’t be done about it. There are audiences besides the media - like employees, customers and trade allies - to whom news releases may be sent. But the media is interested in things that are different from the norm. So, generally, bad news gets more play. Let’s examine these six categories to help us better understand what the media wants.

MONEY TALKS - In an age where cash is king, financial matters concerning your company can be big news. Mergers, acquisitions, good or bad earnings reports, new technology that will save or make money, all are good copy. Coverage increases the more you mention amounts and values.

TAKE THE GLOVES OFF - This category has a couple of dimensions. First, is in the arena of controversy.

Whether it’s DOS against LINUX, Cable TV against DISH, or Dial-Up against Broadband, the media loves an argument about which standard is better. If an argument is good, an all out war is better. Ford vs. GM, or Apple vs. IBM - those are the kinds of battles that get an editor’s attention. Don’t be afraid to take sides.

GIVE ME A HUG - Editors even like a good love story. It could be a strategic alliance or an outright merger between two companies. No matter, the media are interested, particularly if there are questions about the cooperative effort’s chance of success.

LEADING EDGE - The rarified air where technological history is made intrigues the media. Show them tangible evidence of how the technology will improve things in the here and now, and they’ll cover the story.

CARRY A BIG STICK - If your name is not GM, Microsoft, or IBM, don’t worry. You can take advantage of a big brand name. Leverage a new agreement, alliance or partnership between you and one of the big boys for your benefit.

CHANGES - Established companies with proprietary methods like the status quo. Shake it up a little with a new system that changes the paradigm and you have the beginnings of a story.

The best stories will include something from each category, and then they will have major media staying power. Rarely does a release get covered if it centers on only one category.

For the business media, focus your efforts on MONEY TALKS and TAKE THE GLOVES OFF categories. Getting trade media coverage typically is a little easier. Although the first two categories will ensure coverage, LEADING EDGE, CARRY A BIG STICK AND CHANGES are good enough for some ink.

Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Bray Law Firm, Levolor, New World Mortgage, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

Posted by admin as Promotion at 6:00 AM CDT

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A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company’s first press release. The question she posted to the group was important, but also a common one echoed by so many small-business owners charged with handling media coverage in-house for the first time: “Now that I’ve distributed my press release, what do I do next?

The answer to that question is a simple one: You follow up with the media. Following up with reporters by phone or e-mail — where appropriate, can be more important than sending the release itself. Why? Because maybe the reporter didn’t receive the fax sent, hasn’t read his e-mail yet, or the headline for the release sent via wire services just didn’t engage him enough to want to read the release in the first place. Or maybe the release wasn’t sent to any one reporter in particular, which is always a no-no.

Fear is the number one reason why most people avoid making contact with the media. In fact, most small-business owners worry that they won’t know what to say to the reporter once they call, or that they will catch the reporter at an inopportune time and anger him or her. However if you’ve taken the time to target the right reporter, study their news beat and the types of stories they prefer, and adhere to their deadlines, you should have nothing to fear in picking up the phone and calling a reporter.

There are basically two approaches one can take to follow up. First if you are confident in telling your company’s story, you can just call up the appropriate reporter and tell him or her about your news and ask permission to send over the release. If there is interest from the reporter then send the release over immediately. The second way is to send the release to the correct reporter and then follow up with a phone call or e-mail — base your follow up method on what the reporter prefers.

One word of caution: Always remember that reporters are very busy people so try to give them two days before following up. It takes them a while to get through all of the messages that they receive. However, if you have a breaking story to report and you want to alert the reporter in advance, or you have an event taking place — any particularly time-sensitive news, then give the reporter a call the next day after the release has been sent.

So you have the reporter on the phone - what exactly should you say to him or her? It’s easiest to start with the one sentence you should never utter: “I’m following up to make sure you received my news release.” Consider this the second commandment just right under “Thou shall not forget to ask a reporter if he or she is on deadline before pitching a story.” It’s also always a good idea to do a little preparation prior to making your phone call.

Here are some tips:

Do make sure that the press release sent is available in two forms - fax and e-mail. The reporter may not have received your release, and if he or she has an interest, they will want you to resend it. The faster you can resend it the better the chance of coverage, so have the fax version ready in the fax machine and the e-mail version ready to go once you hit the “send” button.

Do prepare two alternative story ideas in case the reporter rejects the one offered in your release.

Do purposely leave out a couple nuggets of information so that you can offer them up to the reporter during follow up.

Do take time to listen to what the reporter says during your conversation. Your follow up call should not be a monologue but rather a dialogue. If you listen closely, the reporter will indicate interest and what your next directives should be. For example, you’ll discover whether or not you need to conduct a second follow up.

Do make note as to whether your release has been forwarded to another reporter. If this turns out to be the case, then prepare to contact the new reporter with your story idea, but follow these steps again.

Do accept “No” gracefully. When a reporter says “no” to your story, accept the fact that he or she has a good reason — at least at that particular point in time. Therefore, you should never try to push a reporter into running your story because you will run the risk of alienating that reporter forever. He or she will remember you and each time you try to pitch a new story, you will be punished. Simply say “thanks,” tweak your release and try again later. The timing or story angle may be wrong. Again, if you are listening closely, sometimes the reporter will tell you why the story will not be covered. Perhaps he or she wrote a story on a similar topic recently.

Last, it never hurts to prepare a little script to help you concentrate on the specific points you’d like to make to the reporter. Practice what you are going to say so that it feels natural during delivery. Below is an example of what you can say once you have the reporter on the line:

Hi, John. I’m Carolyn Moncel from MotionTemps, LLC. Are you currently on deadline and is this a good time to talk? Great! I know that you like covering stories about running offices more efficiently and my company specializes in helping other businesses get their offices organized.

To kick off a new service that we’re offering to our clients, we’re sponsoring a contest called “Chicago’s Most Disorganized Office,” and the release that I sent to you has all of the details.

Oh, you didn’t receive it? Shall I resend it and to which fax number? Oh, you’d like it by e-mail instead? Can I please verify your e-mail address? You can expect to receive the release in five minutes.

In case you’re interested in covering the story, I thought I’d provide you with some additional numbers and sources, which might help to flush out your story. Would like me to fax that to you now also? Thanks for the consideration. Can I follow up with you again? If you have further questions, just give me a call at 877-815-0167 or e-mail me at carolyn@motiontemps.com.

Now, what happens if you get the reporter’s voice mail? Actually you can use the voice mail to your advantage because it allows you another opportunity to leave your contact information, pitch your idea and offer up alternative ideas without interruption. You can use the same script as above with a few modifications.

The bottom line here is this: the media will never know about your company unless you tell them. You can’t wait for the reporter to call you because it will almost never happen. That type of response is reserved for hard news stories and extremely rare circumstances — miraculous rescues, scandals, extraordinary acts of kindness — and most business stories just don’t fall into any of those categories. As the business owner the onus is on you to tell your company’s story to the reporter, and you do it by following up.

About The Author

Carolyn Davenport-Moncel is president and founder of Mondave Communications, a global marketing and communications firm based in Chicago and Paris, and a subsidiary of MotionTemps, LLC. Contact her at carolyn@motiontemps.com or by phone in the United States at 877.815.0167 or 011.331.4997.9059 in France.

Posted by admin as Promotion at 2:42 PM CDT

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What do you do with junk mail? Are you like me? I toss this stuff without opening it - unless I see some benefit. Publication editors do the same. They toss news releases that don’t demonstrate a benefit to their audience.

What’s the difference between a release that gets used and one that hits the editor’s circular file? Here are seven easy tips for writing releases that get picked up rather than thrown out.

1. Make sure it’s newsworthy. What’s newsworthy, you ask. To be newsworthy your topic needs to be timely, of interest to the publication’s audience, benefit-oriented, and substantive (that is, not self-serving, hype or fluff.)

2. Write a powerful headline. The headline is what will pull in the editor or leave her/him cold. Keep it short and descriptive, but make it interesting.

3. Use journalist style. Editors are looking for the facts, not fluff. Be sure to include the essentials: Who, What, When, Where, Why and How.

4. Keep it brief. Editors are pressed for time and inundated with releases. Keep yours to one page, 300-800 words. The headline and first two paragraphs are the most important parts of your release.

5. Avoid jargon. Even if you’re sending a release on a technical topic to a technical journal, resist the temptation to use acronyms. Spell it out! Use common language. It will make your releases more readable and accessible.

6. Proof it. The accuracy of your release - including spelling and grammar - reflects on your company. If you aren’t good at proofreading your own stuff, enlist someone else to do it.

7. Include a photo. Okay. This isn’t a writing tip, but it’s good advice anyway. Publications are looking for good quality visuals, so including a photo, illustration, chart or graph (with a caption, please) increases your chance of getting picked up.

Follow these tips to improve your news release writing. But remember that the keys to a successful news release program are a good list of publications and a regular mailing schedule of newsworthy items. Persistence WILL pay off.

©Copyright 2005 Clairvoyant Communications, Inc.

About the author

Claire Cunningham, president of Clairvoyant Communications, Inc., has 25 years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly e-newsletter, Communiqué, at http://www.clairvoyantcommunications.com

Claire can be reached at 763-479-3499 (claire@claircomm.com)

Posted by admin as Promotion at 12:07 PM CDT

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Yes you can do it without being loathsome

Parties are times of celebration. They can also be a fun opportunity to network with people you don’t often get to meet or be with.

This is the season for weddings, graduations, college reunions and family reunions. At these events, everyone knows why you are there. Take advantage of that connection.

They know you in connection to the bridal couple at a wedding reception, the new graduate at the graduation party, your class year at the college reunion, or who is your mother/father, son/daughter at the family reunion. But have you laid the foundation so well and so broad that they all know what you do, what business you are in, and who your market is?

Often we don’t see these people enough to keep up. So celebrations are a great relaxing time to get the word out in a low key way and have fun at the same time. And if networking is not usually your cup of tea, this is a safe environment to practice.

Obviously, you don’t want to be known as the MLM person cruising the room to recruit everyone within three feet. But, you do want them to know what you do and to become a great referral source for your business when they meet someone who is an ideal prospect for your business. They can’t help you if they don’t know what you do. Here are a few basic guidelines I suggest when you talk about work at social occasions.

- Don’t ask for names - rather leave the door open for you to followup with a phone call.

- Don’t sell - you don’t want to become persona non-grata.

- Don’t book sales appointments or bring out your datebook - followup with a phone call to do that during business hours.

- Don’t hog the conversation - If you find yourself engrossed with one person more than 30 minutes, you need to close the conversation and move on. Your listener did not come to the party to hear a sales pitch by you.

- Don’t corner anyone - As tempting as it might be to try to hook an ideal client, strategic partner or person of influence. Don’t do it. You’ll burn too many bridges.

- Do be specific about who your ideal prospect is, the person, title, company size, industry, niche, etc. - This makes it easy for your listener to relax knowing you are not targeting him.

- Do clarify what problem you solve - This will engage your listener in the benefits of your product/service.

- Do brag on one or two recent successes, opportunities, or achievements - At celebration events, everyone is in high spirits, so good news will be well received.

- Do move about the gathering and meet lots of people - if they don’t know who you are, they won’t be able to tell their friends about you.

When they remember you after the party, you want them to still like you and enjoy your company. To be memorable, it is important that you spend more time asking about them than talking about you. It’s that easy to get free advertising among people you know at all the festivities this spring.

Kerri Salls, MBA runs a virtual business school to train, consult and coach small business CEO’s and entrepreneurs in 10 key strategies to make more profit in less time. Learn more at www.breakthrough-business-school.com/products.html or sign up for a free weekly newsletter at www.breakthrough-business-school.com/newsletter.shtml

Posted by admin as Promotion at 5:16 AM CDT

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The sleep industry is suddenly booming with new materials, terminology and options. The new word on the street: Specialty Sleep. But what does that really mean? These specialty sleep mattresses are expensive and the people selling them are full of promises about a better night’s sleep, or pain free rest, or heaven in your bedroom - the list goes on! Of course, you should at least lay down on one of these mattresses before you spend the money, but you also need to be a knowledgeable consumer. How long will your new specialty sleep mattress last? What are the real long term health benefits? How can you get the most mattress for your money?

To help you out, here is a quick specialty sleep technology guide to the top three new bed options that are on the market.

Memory Foam

At this point, most of us are aware of memory foam - having seen countless television commercials with that image of the hand pressing on the foam and the imprint remaining once the hand has been removed. Tempur-Pedic truly paved the way in the memory foam market with its high quality product and high profile branding. Memory foam has a reputation for offering numerous health benefits and is very popular, but how do you get the most for your money? Additionally, there are other memory foam players in the market and other beds of varying thickness and density; so how do you tell which are quality and which are poorly made knock-offs?

First, let’s demystify the benefits of memory foam and tempur-pedic mattresses. In a traditional mattress (like an inner spring, for instance) because the bed is universally firm, most of the pressure from the weight of your body will rest on specific points of your body depending on how you sleep. A side sleeper, for instance, will put most of their body pressure on hips, shoulders and knees. Your spine is also sort of suspended between these pressure points, or curving to find support, which means you are not in alignment. Memory foam is a different material altogether, and allows your joints to sink in to the mattress and then offers spinal support once the mattress has molded to your form. This means that your spine is aligned and you are no longer stressing your joints with extra pressure.

Memory foam, or visco-elastic memory foam, was famously designed by NASA for potential use in the space shuttle. The technology was never used by them, but it has been used widely in hospitals and now in the residential market. The key to memory foam is in the density. For instance, Tempur Pedic uses foam with a minimum density of 5.3lb. When that hand presses into the foam and leaves the imprint, the imprint fades quickly as the memory foam regains its shape. This foam is long lasting and returns easily and quickly to its flat state because of its high density- if you buy a memory foam mattress with a lower Lb weight, it will not return to its flat state as effectively or as many times and is therefore less desirable because of its quick deterioration. An important note - there are plenty of memory foam manufacturers who make memory foam products with high density foam, so don’t think that just because you need to buy according to density, that you have to buy according to brand. Nasa-Pedic, for instance, make a high quality product for a much lower price point, but the foam is still high density and very reliable.
When you are shopping for memory foam, you should try and find a location where you can try out this kind of bed, but DO NOT feel like you have to buy from them. Store fronts have high overhead and sometimes they therefore have higher prices. Online you can usually find better prices and they often offer free shipping and installation so you literally have nothing to lose. Look for sites that offer to price match or throw in extras like memory foam pillows or memory foam mattress covers and calculate which site has the best deal. Buy smart and you’ll sleep even better.

If you can’t justify this kind of investment in a specialty sleep bed, consider getting a memory foam mattress topper. Memory foam toppers give you some of the pressure relieving and therapeutic benefits of a memory foam bed at a fraction of the price. This can offer a preview of what you can get with a memory foam bed and you don’t have to break the bank to try it out.

Air Beds

If you and your partner have very different sleep styles or body types, you may want to consider an Air Bed. If you haven’t been convinced of the benefits of an air bed by those infomercials about the Sleep Number Bed, or had the pleasure of sleeping on a high quality air mattress, you should open you mind (and maybe your wallet) because air beds have come a long way.

Your initial impression of an airbed may be that it is just a giant inflatable, flat vinyl balloon. This is just not the case - most air beds are now filled with multiple chambers that keep the pressure consistent throughout the whole bed. The beauty of an air bed, especially a really good one, is that the pressure on your “side” can be adjusted to be firmer or softer depending on what works for your body.

The other major benefit of air beds is that they are excellent for allergy sufferers. Dust mites don’t live in air beds - and even if you choose an air bed with a pillow top or memory foam topper, you can always remove that for frequent cleaning. This means your bed can be universally healthful.

High quality air beds and air bed mattresses are also made to last a long time. Most of them come with at least a limited 20 year warranty and they are priced for anyone’s budget - from $700-800 all the way up to $2,000 and beyond. You should test out the feeling of an air bed to make sure that you are comfortable. But, like memory foam, you don’t have to buy from a traditional storefront. Look online and you are almost sure to get a better price and free shipping, which means a MUCH better price. If you take into account your savings, you may be able to buy a better bed or even a special memory foam mattress topper so you can have the benefits of two specialty sleep technologies in one!

Latex

Latex mattresses are now gaining ground as another popular specialty sleep option and many think it will evolve into the “next” memory foam. Latex is actually widely used now as an additive in some memory foam to offer additional firmness, and memory foam is often used in latex mattresses to achieve increased softness. Latex mattresses are made out of the same latex rubber we all know, but it is molded into mattress form and makes a wonderful, hypoallergenic and firm sleep surface. There are “natural” latex mattresses and “synthetic” latex mattresses as well as those that use both natural and synthetic latexes. They are also made to create different levels of firmness and softness depending on your needs.

Latex mattresses have a completely latex “core” in which dust mites cannot live. They are also pierced by tiny holes throughout, which determine the amount of “give” in a specific area. As discussed earlier in the article, memory foam is good because it releases the pressure on specific joints of the body - latex can offer the same kind of universal support, in fact some latex mattresses have pin core holes in locations like the shoulder, hip and knee area to add “give” to those sections and therefore release that pressure.

Again, you should see if these mattresses feel good to your body before you buy, but you do NOT need to buy from a brick and mortar storefront. Go home and hop online and shop and compare. If you can get a price match and free shipping with add-ons, you know where you should be shopping. Right now there is no huge brand of Latex mattress running away with the market - but Sealy is coming out with its own whole line of specialty sleep beds, including latex mattresses, so be on the lookout!

Summary

If you suffer from chronic back pain, pressure conditions like arthritis or bursitis or if you have insomnia, a specialty sleep mattress could mean the different between good rest and a sleepless night. Don’t stick with your super firm mattress - just because it’s supposed to be “therapeutic” - if you wake up in pain the next morning. Let the new specialty sleep technologies like memory foam, latex and airbeds give you the rest you deserve.

Speciality sleep is offering new rest and comfort to millions of people. MyRest.com is proud to offer a comprehensive sleep resource center to help people identify which sleep surface will work for them. Compare memory foam, airbeds, latex and more.

Posted by admin as Promotion at 6:42 AM CDT

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Is Banner Advertising still effective? YES: But you need traffic
to get traffic from banner ads!

A trick is to try banner campaigns in combination with a
pop-under campaign. Send cheap traffic to a web page with
original content and some banners from 2-4 free banner exchanges.

On average, banners receive a click trough rate of 0.2% - 0.6%,
but some banner ads receive a CTR of up to 3%. It’s up to you to
create a professional banner with an incredible free offer, so
that nobody can resist!

Now let’s assume that your banner has a click through rate of 1%
(one click for every 100 banner impressions).

You will usually earn one banner impression for your banner for
every two visitors you receive. Suppose you join four free
banner exchanges. Then order a 50,000 cheap visitors package
(traffic pop-under windows) for about $100 and send that traffic
to the page you putted the banner code on it.

You should earn about 100,000 free banner impressions from the
banner exchanges (25,000 credits from each banner exchange
network). With a well-designed banner, expect to achieve a 1%
Click Through Rate (CTR) or even more.

That’s one thousand (1,000) targeted visitors, who have already
demonstrated an interest in your product (by clicking on your
ad).

Targeted banner impressions often cost $10 per 1,000 impressions
($10 CPM). This equates to an advertising value of $1,000.00 and
a cost per click (CPC) of only 10 cents!

Not to mention the branding effects: Your logo and web address
will appear 150,000 times on other sites (100,000 on your banner
and 50,000 on your pop-under window)! Sooner or later, your
product or name will become known throughout the Internet.

There are several banner exchanges on the Internet. Visit the
page below to find some of the best banner exchange networks and
a few banner design services: Online Advertising
Resources

Posted by admin as Promotion at 10:32 AM CDT

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